P&G takes on Facebook

Tough days for Facebook lately. Between getting grilled by Congress about privacy, data breaches, and a souring public opinion about the social good of social media (which I am happy about), the Zuck has seen better days. Today Proctor and Gamble (Crest, Bounty, Tide, etc.), one of Facebooks biggest advertising clients, is pushing back on the ethics and effectiveness of their advertising since Facebook doesn’t release consumer details to advertisers and they have had problems with offensive ads showing next to an ads for stuff like Tide Pods. So they’re saying enough is enough and that “It’s not acceptable to have brands showing up where Opioids are being offered, where illegal drugs are promoted, where abhorrent behavior is present or where violence is seen. The apologies are heartfelt and appreciated, but that’s not good enough.” My guess is Facebook is too powerful for even a lot of brands to make much of a dent. It’s like all the people like me that hate Facebook, but I still have it.